Council Bolsters Kalgoorlie-Boulder Economy with Tourism Strategy

Published on Wednesday, 15 December 2021 at 2:57:34 PM

Kalgoorlie Town Hall at sunset

The final Ordinary Council Meeting of the City of Kalgoorlie-Boulder Council took place on Monday night culminating in the official Council endorsement of the Kalgoorlie-Boulder Tourism Strategy.

The Strategy highlights six pillars of focus to enhance the tourism offerings in the city including - tourism assets, product development, marketing and promotion, industry capability and development, data and information distribution, and advocacy and leadership.

It is anticipated that by the end of 2024, the Strategy will realise a 50% increase in tourism activity bringing a $180M total contribution to the Kalgoorlie-Boulder economy.

Community engagement and consultation received from over thirty tourism stakeholders and community members helped develop the Strategy and its key deliverables.

The strategy highlights the potential for an Aboriginal Cultural Centre that promotes the heritage and culture of the Aboriginal people in the region as a future tourism asset.

The development of wayfaring and better signage strategy around the City promises to attract free independent travellers.

Identified in the strategy as a significant challenge is attracting tourism investors to develop and operate consistent tourism products. Niche opportunities that tourism operators could invest in have been included such as astrotourism, ancestry, ghost tours, gold prospecting, and recreational sports.

The City will continue to improve roads, put pressure on airfare pricing and seek to develop the Prospector service.

Acting CEO David Trevaskis said the strategy promises to bring about great developments in the tourism market for Kalgoorlie-Boulder.

“I am excited to see what outcomes are achieved from the tourism strategy and how the City adjusts to the new tourism setting as we come out of border restrictions in the new year,” said Mr Trevaskis.

As the strategy is enacted, Kalgoorlie-Boulder will see an increase in infrastructure development and accessibility, a clearer identity for the region, hallmark tourism assets, and extensive community consultation.

For the detailed agenda and minutes of the December 13 Ordinary Council Meeting please visit: Minutes & Agendas | CKB

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